Kittens, you're probably surprised with the headline, so I immediately begin my story. As you know, one of the fashion-bloggers that I respect (in former times) was Chiara Ferragni, which, thanks to her perfect style for a few years has become a celebrity-blogger, and which began her cooperation with biggest fashion houses. Accordingly, she has no shortage of collaboration offers, gifts from designers and various editorials. I really enjoyed reading her blog, view her professional photos ... Until yesterday. Opened as usual my Bloglovin, through which I follow my favorite bloggers, I'd found a new post in The Blonde Salad, in which the next look of Chiara was published, but that it was for the look! Absolutely tasteless combination of short breeches with clogs (or clogs-like boots), and it was seasoned with a PINK MINK COAT! Do not get me wrong, I'm not a prude, and I'm quite easy understand people who wear leather and fur, when it is a vital necessity! And what a necessity was there? It's simple. The look consisted of clothing of the last RTW collection by Louis Vuitton, with which Chiara has a contract. Therefore, for the sake of her fee she was ready to put together an absolutely mismatched wardrobe items by this brand, and "decorate" the whole look with completely unprincipled gesture toward the support of animal cruelty. Personally, I regard it so. I tried to write to her in commentaries, but of course (!) my comment did not pass moderation. But it turned out that I was not the only one. Her page on Facebook was filled with angry comments not only her countrymen, but also all the readers of her blog. They condemned her "suddenly deteriorated" style, and that's this particular pink coat. The question arises, what is the price of a blogger who is willing to go to the counter to public opinion, with own vision of style in order to satisfy the requirements of the contract with the brand? And what, in this case, is the value of this blogger? I would like to talk to you about it!
Chiara Ferragni supports killing animals or What is the price of a blogger?
As for me, I believe that every blogger is responsible to the reader for what he publishes. It is natural. The reader will come to you, because he is interested in your view of the world, your life and particularly yourself. But then the first contract with the brand (whether beauty or fashion) comes to life of a blogger, which clearly defines the requirements to slightly change some of principles and beliefs of a blogger. Some did not hesitate to sign it. But what is this signature? Does it mean to sell a soul to the devil? After consent to change own principles, you lose not only yourself and your honor but reputation, and readers ... After all, the reader is always clearly feels all the changes in your style ...
What would I do in this situation? If you have important brand that propose partnership, and (e.g.) you have a hole in the budget, and this is a good chance to fill it in? Negotiate. If the brand is really interested in you, they will take into account your wishes and keep your reputation (which, again, is in their interest). But if the brand has taken a clear position ... Well, I think, you should refuse. There are a lot of brands, they come and go, but the reputation and the love of readers ... Is no money in the world that can buy it!
UPD: Now is "funny" to see her new project With CharityStars For WWF Italia
What would you do, if the brand would offer you a contract with the large amount of numbers, and in return they ask you to give up some of your principles? For fun, let's say it is a brand of your dreams! ;) I'll be waiting for your comments!
Have a wonderful day, my kittens! I love you! ♥♥♥ Meow!